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By displaying complementary products together, Retailers can suggest additional purchases and make it easier for customers to find everything they need in one place.

Basket number of items helps Retailers understand Customer behavior, optimize product offerings, and drive sales through effective promotion and marketing strategies.

Knowing Average Basket Value by Store have several advantages, it helps to benchmark Stores among same format drive Store growth strategy, stay relevant in a Competitive Market, monitor and increase Store Sales.

Penetration is a key metric that provides valuable insights into Shoppers and provides a clear understanding of the relationship between different products and how Shoppers interact with them.

By measuring promotion intensity, Retailers or Manufacturers can strike the right balance in their promotional offers and make data-driven decisions to optimize their marketing efforts and drive growth.