Assortment Distribution
Discover the essence of Assortment Distribution and how it can be a gateway to amplified sales growth.
Discover the essence of Assortment Distribution and how it can be a gateway to amplified sales growth.
In the competitive world of Retail, the Customer Decision Tree (CDT) emerges as a game-changer. Explore its transformative capabilities!
Range breadth is the extent of product types and options offered in a store. Properly utilizing assortment strategies can increase sales, but market research is needed to avoid negative impact from offering too much or too little variety.
Range depth refers to variants of a product and can increase customer satisfaction, sales, market share, profitability, and competitiveness for retailers. Offering a deep range of products can appeal to a wider customer base.
Range width offers wider range to increases sales, market share, and competitiveness by appealing to diverse customers.