The Blueprint of Retail Brilliance: Discover Range Structure!

Analyze your product offerings for optimal performance by identifying the product which are worth 80% of category sales.

Discover the essence of Assortment Distribution and how it can be a gateway to amplified sales growth.

Range breadth is the extent of product types and options offered in a store. Properly utilizing assortment strategies can increase sales, but market research is needed to avoid negative impact from offering too much or too little variety.

Range depth refers to variants of a product and can increase customer satisfaction, sales, market share, profitability, and competitiveness for retailers. Offering a deep range of products can appeal to a wider customer base.