Nowadays Customers are overwhelmed with Commercial offers, a Targeted Offer that meets their expectations are a sure way to guarantee an offer that will be successful.

Let's dig into how to successfully plan, execute and monitor a Marketing Campaign and the benefits of Campaign Automation.

Campaigns are still the best way to engage or stay engaged with Customers, let's review what are the Campaigns and Campaign's Types a Retailer can activate

Promo Basket Wallet Share is a marketing metric that allows Retailers to track the success of promotions and analyze customer behavior in order to create tailored promotions that drive sales, increase basket size, and maximize the return on investment for marketing campaigns.

Price Index plays an important role in the constant research of Price Image a Retailer aiming at, either for a Category or at Corporate level.