By measuring promotion intensity, Retailers or Manufacturers can strike the right balance in their promotional offers and make data-driven decisions to optimize their marketing efforts and drive growth.

Pyramid pricing is a simple but effective way to determine product prices and improve profitability. Learn how to use pyramid pricing to minimize erosion, maximize profits, and discover what consumers value about your product.

Price Structure enables Retailer to identify Price Points missing, if any, for their Category based on GBB principles.