By tracking Share of Voice, Manufacturers or Brands can make informed decisions on their promotion budgets and strategies to increase visibility and market share.

Share of Space is a critical metric for Retailers that allows them to optimize their store layouts and profitability by linear meters and brand space allocation, better understand consumer demand and make more informed decisions about which products to stock and promote in their stores.

Share of Brand enables Retailers to measure individual Brand performance and optimize their product offerings, driving sustained growth and profitability in a competitive Retail landscape.

Share of Assortment is a way to assess the relative importance of a product Category or Brand. It can be used to track the progress of Category management initiatives, such as Range reviews, and to assess the effectiveness of Category and Brand Strategies.

Growth measurement is a critical tool for retailers looking to optimize their performance and stay competitive in today's fast-paced Retail landscape. By tracking key growth metrics such as LFL, YTD, and MAT, Retailers can identify areas of strength and weakness.