With its ability to provide insights into its performance and compared to its competitors, Growth Contribution is a must-have indicator to grow and thrive in today's Retail dynamic market.

Market share is not only a crucial metric for Retailers to monitor their own competitive position but also a powerful tool to evaluate their Suppliers.

Measuring the success of a brand is crucial to drive sales and increase brand awareness. Brand effectiveness analysis allows to track key metrics such as share of sales and share of assortment providing valuable insights on how to optimize branding strategies.