Cohort Analysis
Cohort analysis - the secret ingredient to understanding and retaining your most valuable customers.
Shopper Segmentation Analysis
Segmenting customers based on spending, frequency, and recency; help create more personalized messages that are more likely to resonate with their customers.
ABC analysis
ABC Analysis is a technique used by Retailers to categorize their customers based on their purchasing behavior. This analysis helps to identify who is the most valuable Customer.
RM analysis
RFM is a segmentation approach to identify Customers at risk as well as VIPs. It uses recency and spending.
Active Customers
Active customers are the backbone of any successful Retail business. They bring in consistent revenue, promote customer loyalty, and provide valuable data for informed decision-making.