🎓 DefinitionThe Price pyramid visually represents the sales share (value volume) of the Category by Price Segment. These price segment can be the same as defined in the Price Structure or different. The key

Price Structure enables Retailer to identify Price Points missing, if any, for their Category based on GBB principles.

🎓 DefinitionThe Range Width, Depth, and Breadth, supported by the CDT, define the outlook of the range and how it should be perceived by Shoppers. The Assortment Structure builds on this and defines: Number

🎓 Range StructureTo be built and managed, a range need a structure that defines it. The range Structure is made of The Assortment structureThe Price StructureThe range structure is essential for the Category managers

🎓 DefinitionBrand effectiveness compares the Brands Share of Assortment (the total number of items representing how many percent of the total assortment) with the Brand’s sales Contribution. A Brand with low effectiveness has