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Assortment rationalization is a powerful process that helps Retailers optimize their product offerings by ensuring right products and quantities are meeting customer demand.
🎓 DefinitionThe Price pyramid visually represents the sales share (value volume) of the Category by Price Segment. These price segment can be the same as defined in the Price Structure or different. The key
Price Structure enables Retailer to identify Price Points missing, if any, for their Category based on GBB principles.
🎓 DefinitionThe Range Width, Depth, and Breadth, supported by the CDT, define the outlook of the range and how it should be perceived by Shoppers. The Assortment Structure builds on this and defines: Number