Advanced RFM provides a more sophisticated and granular approach to customer segmentation, helping Retailers to better understand their customers and optimize their marketing efforts.

As Customer Acquisition costs are sky rocketing, Churn Management is becoming a critical responsibility for Marketing & CRM Teams. Find out how to setup an effective Churn Management approach in your company.

Churn Rate is a metric Retailers wants to keep low as much as possible. It's also an Indicator which can help Retailers to understand in which of their Category, Loyal Customers are not satisfied and there is a need for improvement.

Launching Targeted Campaign required a lot of Marketing efforts, to measure it's success using Conversion Rate results helps Marketing Team to understand if their interaction with the Customers answers the Customer's expectations or required Campaign's adjustments.

The switch from a Brand to another is always a source for many questions for a Brand. Being able to identify what are the Customers segments who switch definitely help to understand the reason(s) for the switch.