Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion. At the same time, Retailers are having an increased focus in rationalizing their assortments to boost Sales, Cashflow and optimize Space. In this new retail reality, range and brand’s effectiveness has become one of the most effective sales drivers.

In this webinar we will share:
• How to measure range effectiveness
• How retailers look at their own Range effectiveness
• Identify & quantify the risk and opportunities of your Brand and Ranges in any channel.
• Build compelling Range Strategy & Tactics
• Integrate your Range Strategy in the Retailer’s Strategy

Who is this webinar for?
• Brand Managers
• Category Managers
• Category and Shoppers Insights Managers
• Key Account Managers