New To Market is a segmentation type that Customers who never bought products in a certain category (Market) during a certain previous period of time, and then, start to buy products in this same category (Market) in a later period. Such a tracking is only possible with a Loyalty program so the concerned shoppers can be identified.
❓What is used for
New To Market segmentation can be used in various cases. For example:
• To measure the response rate of Targeted Offers
• To measure the impact of an innovation, a promotion, event or the introduction of new products for a specific category, sub-category or Brand
🧪 Example of New to Market
Loyal Customers who never bought products in Diaper Category in August’22, but then buy Diapers products in this Market (this category) in November’22.
🖥️ Make it happen in Ulys CRM
How to access New to market in Ulys:7 Simple Steps
Step 1: Select Switching Menu from Segmentation Menu Bar.
Step 2: Select Create a New Customer List.
Step 3: Select the scope you want to measure.
Step 4: Select New to market from the Shopping Behavior.
Step 5: Select Customer profiling (Age, Gender, Ethnicity, Shopping Frequency etc.). If Personal Data Protection Act related to your Country allows you to store Personal Data Information of your Customers and ONLY if you have the consent of your Customers to use his Personal Data.
Step 6: See the Segment Summary and save the Segment.
Step 7: Customer List is created and saved in the Ulys platform (Saved Segmentation Menu) and can be downloaded.