Is a calculation that identifies, for a specific category, Brand, or product, what are the most often products purchased at the same time by shoppers. This information is useful to optimize layout through category adjacencies as well as joined product displays – in promotion or not.
🧪 Example of Cross-Merchandising
The Retailer Operation Team might display, based on their experience and data, some products together in various ways:
- Tortilla chips and salsa in close proximity to each other, suggesting that customers purchase both items together for a complete snacking experience.
- TV with a soundbar or surround sound system, encouraging customers to purchase all of the items together for a complete home entertainment setup.
- Operation Team might create a display featuring a mannequin wearing a complete outfit, including shoes, accessories, and a purse, encouraging customers to purchase all of the items together to achieve the same look.
❓What is Cross-Merchandising used for
Cross-merchandising can encourage Customers to make additional purchases by suggesting complementary products that they may not have otherwise considered. By creating displays and promotions that showcase complementary products, Retailers can increase sales and Basket Value.
Optimizing product mix by identifying complementary products that customers are interested in. By analyzing sales data and Customer behavior, Retailers can identify which products are frequently purchased together, adjust their product mix accordingly and reinforce their Trade Across Strategy.
Encouraging customers to purchase complementary products, and cross-merchandising can help retailers improve profitability by increasing the value of each transaction and reducing the cost of acquiring New Customer.
Overall, cross-merchandising can be an effective way for retailers to increase sales, improve the customer experience, optimize their product mix, reduce Churn rate, and boost profitability. By leveraging the power of complementary products, Retailers can create compelling displays and promotions that drive sales and enhance the customer experience.
🖥️ Make it happen in Ariane
How to access Cross-merchandising in Ariane: 2 Simple Steps
Step 1: Select Supplier Cross-merchandising Menu from the Shoppers Menu Bar.
Step 2: Select Option in the Filter Menu and choose the period and hierarchy level to display.
Here you are.
• Basket Value
• New Customer
• Churn rate
• Trade Across