🎓 Definition

A store cluster is a group of physical stores group of stores that share similar characteristics and are often used as a way to group stores together for analysis and decision-making purposes. These characteristics may include factors such as store size, location, customer demographics, product mix, and sales volume.

Store Cluster: A store cluster refers to a group of physical stores that are located in a specific geographic area and are managed as a unit. The stores in a cluster are typically similar in terms of their product offerings, target customers, and marketing strategies.

By managing stores in a cluster, retailers can optimize their supply chain, inventory management, and marketing efforts to better serve local customer needs. Store clusters often are confused with the term Channel. T

he key difference between a store cluster and a channel is that a store cluster refers to physical locations that are managed together as a unit, while a channel refers to the different ways that a retailer can sell products to customers, which may or may not include physical locations.In other words, a store cluster is a group of physical stores that are managed together, while a channel can include physical stores as well as other sales channels such as websites and marketplaces.