This checklist is designed to guide you through the process of optimizing your planograms for better product visibility, sales, and inventory management. Remember to adapt it to your specific needs and industry.

I. Before You Start

A. Data Collection & Analysis:

  • Product Data: Gather information on product dimensions, weight, price, sales history, promotion schedules, profit margins, and category hierarchy. All this information can be readily available in Ariane or Ulys CRM
  • Store Data: Collect details on shelf dimensions, fixture types, traffic patterns, promotional zones, and competitor placements. Ensure that the different stores clusters are identified and taken into account.
  • Customer Data: Analyze demographics, purchase behavior, and buying preferences of your target audience.

B. Goals & Objectives:

  • Define what you want to achieve with planogram optimization (e.g., increased sales, improved inventory turnover, enhanced customer experience).
  • Set measurable Key Performance Indicators (KPIs) to track progress.

C. Constraints & Limitations:

  • Identify any space limitations, budget restrictions, product compatibility issues, or merchandising guidelines that need to be considered.

II. Optimization Process

A. Assortment Planning

  • SKU rationalization: Analyze sales data and identify slow-moving or unprofitable products that can be removed. You can automate this rationalization with Ariane’s Assortment optimization tool. Watch the Video here
  • New product introduction: Consider adding high-demand or complementary products to optimize the mix. You can of course follow up in real-time on your New Items performances in Ariane.
  • Category adjacencies: Group-related products to improve browsing and cross-selling opportunities.

B. Space Allocation

  • Allocate shelf space based on product sales, profit margins, and promotional needs.
  • Consider the "golden zone" principle: place high-demand products at eye level and within easy reach.
  • Utilize vertical space effectively: stack products strategically to maximize shelf capacity.

C. Visual Merchandising:

  • Use clear and consistent signage to aid product identification and navigation.
  • Implement creative displays and promotional placements to attract attention.
  • Maintain visual consistency with brand guidelines and overall store aesthetics.

D. Software & Tools:

  • Consider using specialized planogram optimization software to streamline the process and generate data-driven recommendations. We warmly recommend our partner OpenCatman.

III. Post-Optimization

A. Implementation & Execution:

  • Clearly communicate the optimized planogram to store personnel and ensure proper execution.
  • Monitor stock levels and adjust the planogram as needed to maintain product availability.

B. Performance Measurement:

  • Track your chosen KPIs to measure the impact of the optimized planogram.
  • Conduct A/B testing to compare the performance of different planogram configurations.
  • Continuously review and refine your planograms based on data and customer feedback.

Learn how you can easily create stunning planograms with OpenCatman and seamlessly integrate them with our Ariane Category Management Platform: OPENCatman - The free interactive planogram software

Learn more about Planogram.
Assortment Optimization
Display guidelines
Store Cluster