🎓 Definition

Often called CDT (short for Customer Decision Tree), the Customer Decision Tree is the visual translation, in products groups and segments, of the successive logical questions a shopper is asking herself when buying a product in a category.

For the retailer, the CDT helps define the category and segments as well as the product grouping and their adjacencies.

For the Customers, the CDT helps them to easily read the shelves, measure the choice offered and easily find the products they want.