The Range Width, Depth, and Breadth, supported by the CDT, define the outlook of the range and how it should be perceived by Shoppers. The Assortment Structure builds on this and defines:
- Number of SKUs
- Number of Brands
- Number of Product Types (Private Label, Exclusive Items, Import Items, Local Items…)
The assortment structure needs to simultaneously support the positioning of the retail brand, support the mission of the store format and deliver enough profitability for the business model.
An Assortment Structure is only valid for one type of Store. The more precise the Assortment Structure is, the more accurate the offer for the Shopper is, and the easier the work for the Category Manager is. Knowing the Assortment structure is a clear advantage for any supplier.