As Customers gets more and more offers either off-line or on-line, how Loyalty Program can help Retailers to keep their Customers portfolio loyal to their Brand
Loyalty and Customer Behavior
Understanding and integrating insights from loyalty and customer behavior metrics allow Retailers create strategies to build a loyal customer base.
The switch from a Brand to another is always a source for many questions for a Brand. Being able to identify what are the Customers segments who switch definitely help to understand the reason(s) for the switch.
Brand switch refers to the act of changing from using competitors' brands to our own. This can occur due to changes in customer preferences, improvements in competing brands, or a decline in the original brand's reputation.
New To Market is a Shopper Segmentation type that helps marketers measure the impact of their performances in various cases. Learn more here...
Opposite to New to Market, Drop from Market gives Retailer the opportunity to identify Customers which are not buying from a specific Category anymore and to take Marketing initiative to appeal them to purchase again in this specific Category.