🎓 Definition
A targeted offer is a commercial proposition sent to a specific customer based on her shopping preferences and behaviors.
- A targeted offer can be part of a campaign and is anyway managed like a Campaign
- A targeted offer can be initiated and financed by the Retailer.
- A targeted offer can be initiated by the Retailer and sponsored by Suppliers
By definition, the Targeted offer is personalized.
🧪 Example of Targeted Offer
Targeted offers will usually be linked with a Targeted Audience, this could be based on age, gender, interests, or even location. For example, a Retailer planning to support the launching of a new Baby Diapers Brand would likely have a target audience of parents with young children. By contrast, a Retailer who wants to promote new Nutritional Supplements for elderly might have a target audience that includes elderly people interested in staying healthy.
❓What is Targeted Offer used for
Developing deeper Customer Loyalty
The capability to stand out from competitors by reaching customers on a more direct and individual level might help you build long-lasting relationships. When clients identify your brand as unique and feel you have met their specific expectations, they're more likely to be loyal to your brand, gaining you a customer who will buy from you again and again.
Improving Customer relations
Getting closer to your customers and building strong relationships helps them view your services and products differently. When you develop a deeper understanding of your potential customers, you focus on their needs and see how you can meet their expectations. Identify features you may include in your products and services to ensure you match your customers' needs as you improve your brand.
Focusing on a specific segment
Target marketing can enable you to be more specific about your marketing plans, the direction of brands and initiatives. Through target marketing, you can focus on your marketing goals, get everyone in the company working for the same goal and focus on your vision. The advantage of staying focused on target marketing is creating small groups of people that you can connect and analyse through Cohort Analysis. A focused marketing approach helps businesses to use their resources, budget and time to create more business relationships with Loyal Customers.
🖥️ Make it happen in Ulys CRM
How to create a Targeted Campaign in Ulys: 4 Simple Steps
Step 1: Select the Campaign Date, Campaign Name, and Targeted Campaign option under the Type of Campaign.
Step 2: Select your Customer List by selecting Customer List in ULYS or upload the Customer List file.
Step 3: Select the Store Distribution for a Campaign.
Step 4: Select Promo Products and fill in Promo Product Details. Once all fields are added, finally click on 'Create Campaign'.
