What should be in your CRM Dashboards? What first internal Routines do you want to set up? What CRM insights are critical for Merchandise & Operations?

Shopper Insights must be integrated into each Category, Brand, or Sales Strategy: they are just critical for every team.

Category Management & Retail /Brand Focus Category Review enables manufacturer to share with Retailer their category analysis while maintaining their brand in focus as a sales driver

At the end of this session, you will learn How to measure promotion effectiveness How category and shopper dynamics can help you to build stronger promotion plans How to SWOT your past activities

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion. At the same time, Retailers are having an increased focus in rationalizing their assortments